I really liked how you utilized the multimedia principle by incorporating four different visual aids (videos and images) into your blog. These visuals were then followed by descriptive text, which allowed the audience to really absorb your information.
The segmenting principle was also beneficial because each piece of text was accompanied with a correlating image, before transitioning to your next point. This is much easier to understand than displaying all the text, then followed by all images because it allows learner-paced segments to be created.
I wonder if you could have used the signalling principle more, to highlight key information more evidently to the audience. Bolding or underlining main points would help people instantly understand the key ideas and then use the other information as support.
Overall, this was a very engaging, informative blog!
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